2018 - A Year of Milestones and Evolution
As the gray of winter blanketed Oklahoma, and stout sipping winter weather kept us subdued inside for the New Year, the perfect opportunity to ponder a new year was created. 2017 was an interesting year for the craft beer scene in Oklahoma. Many national brands have taken notice of the market in Oklahoma and craft brewers, the likes of which many thought would never be seen in our fair state, came in droves. Local brewers too, opened across the state with shiny new tap rooms, bringing a renewed enthusiasm and passion to the OK beer scene. Our own tap room, continues to grow to the point of nearly bursting at the seams. Truly one of the greatest pleasures a brewery is afforded, are the smiles on folks faces as they sip directly from the source. Regulars turn into friends, and the culture of brewing is advanced as new faces make their way to the tap room for perhaps their first taste of craft beer. Perhaps one of the most exciting ventures for Marshall Brewing in 2017 was the imagining and and perfecting of a new beer with deep respect to German precision and tradition. This Land Lager made its debut in the tap room and at a limited number of locations across the state on draft over the sum
mer. This Land Lager is a celebration of Brewmaster Eric Marshall’s time in Germany over the course of time and the passion he developed for perfectly executed lagers while studying and apprenticing. The resulting Helles lager connects the European tradition to Oklahoma history celebrating Woody Guthrie and his lasting contribution to Americana and championing of the working class. This Land Lager offers all who drink beer an option of simplicity and precision. 2018 will see This Land Lager become widely available across Oklahoma. Marshall Turns Ten! In May of 2008, Marshall Brewing first offered our beers for sale to the public at a festival celebrating American Craft Beer Week in front of McNellie’s in downtown Tulsa. Mathematicians will note, that in May of 2018 we will eclipse a decade of brewing and selling beer. The milestone, while making us feel a bit old, would not have been possible without you, the craft beer lovers. While ten years is indeed a long time, it doesn’t take much to remember early conversations where concerned friends and family would inquire “You’re doing what?” Indeed, much of the ten years that Marshall Brewing has been in business have been uphill, but make no mistake the journey has been entirely worth it! Look for news of our official celebration and a barrel aged commemorative beer to be announced later.
Package Refresh As our tenth anniversary approaches, we are excited to announce a series of changes planned for Marshall Brewing. Firstly, we will refresh our packaging for our core brands in early 2018. The packaging refresh has been carefully designed to be respectful of our original hand illustrations created by local artists, while brightening the package. Look for new packaging to be on shelves in Arkansas and Oklahoma by late January.
Dunkel Lager in Six Packs…Finally! This spring, our cult classic traditional Munich-style Dunkel Lager will make its debut in package. Dunkel, which has only been available on draft in select locations the last few years, has earned a spot in our package line-up. We are excited as Dunkel Lager increases our offerings of clean, classic and traditional German-style beers. Along with Old Pavilion Pilsner, This Land Lager, and Oktoberfest Lager, we seek to offer the freshest quality German-style beers in Oklahoma! New Tap Room and Event Space In addition to the package refresh, out tap room will receive a major upgrade in 2018. We have purchased an adjacent property just west of the brewery on 6th Street. Our new tap room should open over the summer and feature 4,000 square feet of elbow room, an outdoor biergarten, and rentable meeting space. Look for designs to start creeping out through social media as we get closer. We love welcoming our fans to the brewery and look forward to building a comfortable environment to share our passion…craft beer! SQ 792 Finally, October 1st, 2018 will bring about the major changes to the alcohol distribution and retail system approved approved by Oklahoma voters in November of 2016 through SQ 792. We still have much to do to prepare for these changes, but are excited about a system where the freshness of our beer can be more easily guaranteed. As we prepare for a year filled with milestones and change, we would like to ask for your patience. Without doubt we will face unforeseen challenges. But with your patience and our diligence, we look forward to perhaps the finest year the beer industry has ever seen in Oklahoma. Cheers to 2018! Wes Alexander Marshall Brewing Company